Taste of the North End
Identity Design, Invitation, Street Signage, Microsite
Korn Design, 2010
Identity design for the 2010 Taste of the North End event, designed to carry over as a system for future years. The full package includes logo and promotional materials such as banners, postcards, online marketing, Microsite, online ticket purchasing, street banner across Hanover Street in Boston’s North End, Invitations with reply card, and printed program.
The logotype is inspired by vintage italian typography, particularly in signage. All type is hand-drawn very loosely, and stacks together as if seen by a pedestrian on the street.
Shown is a selection of sketches during the process.
Korn Design, 2010
Identity design for the 2010 Taste of the North End event, designed to carry over as a system for future years. The full package includes logo and promotional materials such as banners, postcards, online marketing, Microsite, online ticket purchasing, street banner across Hanover Street in Boston’s North End, Invitations with reply card, and printed program.
The logotype is inspired by vintage italian typography, particularly in signage. All type is hand-drawn very loosely, and stacks together as if seen by a pedestrian on the street.
Shown is a selection of sketches during the process.
Published on:
2011
Branding, Print Design
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Book Design, Poster
Freelance, 2010
Handmade book (3 total were made) for a graduating thesis student at the Harvard Graduate School of Design. Printed on Neenah Classic Crest on an Epson printer and hand bound.Editorial Design2011 -
Package Design
Rhode Island School of Design, 2008
CD package design for OHM, a compilation CD of early experimental music. This was a short-term RISD project led by Cliff Stoltz, to provide CD graphics, package sleeve template, materials and graphics, as well interior booklet, for one CD. Inspired by the music itself (on repeat, while designing) I chose to display my design process of constructing the sleeve die line and simultaneously testing my typography, on the final product. Ultimately the overprinting was staged to reflect the haphazard typography of testing for size and ink coverage, on the final product so that it could in fact be read and used.Packaging2011 -
Web Design, Signage
Korn Design, 2011
Designed to be flexible as the needs of this flourishing start-up company grows, the website has an underlying baseline grid, and is designed for ultimate flexibility of content, including news articles, video and information graphics.
Identity Design: Kathryn YeeWeb Design, Information Architecture2011 -
Book Design
Rhode Island School of Design, 2007
Concept and design for a group of essays from El Lissitzky, Dan Friedman and Beatrice Ward. Weaving together essays from three writers on typography, the design of this book has a non-linear organization, much like a visual essay. Common themes that the three artists faced, especially across generational and technological differences, helped organize the essays in relation to one another throughout the book.Editorial DesignRISD 2008 -
Photographic Type
Rhode Island School of Design, 2008
Series of compositions based on the chapter titled Lightness in Italo Calvino’s Six Memos for the Next Millennium. The compositions capture Lightness as Calvino describes it.TypographyRISD 2007 -
Identity Design, Stationery
Korn Design, 2011
The brand experience for Bedford/St. Martins builds on the core values of rigor, creativity, innovation and accessibility. The new identity includes the icon of the letter “b,” a simple typographic solution incorporating the additional meaning of three underlines, a commonly-known proofreading mark for “capitalize.” The project included reseach, messaging, concept, design and execution. It is based on the typeface Nobel, with slight modifications.Branding2011 -
Book Design
Rhode Island School of Design, 2008
Perfect-bound mock-up of a fashion photography book. The grid structure is inspired by the narrative in the photography and stays true to the original proportions of the works. Special attention was paid to pace and storyline of the images themselves.
9 x 12” Hardcover, French Fold. All text and images were provided in the assignment.Editorial DesignRISD 2007 -
Exhibition Design, Poster, Model, Book
Rhode Island School of Design, Degree Project, 2008
Shown are the components of a semester-long research and design project. The solution addresses the “dialogue,” or conversation, between objects when juxtaposed against one another in the home or in the gallery. The project includes development of the concept, scale model of an exhibition space, poster and bound book outlining my research and process throughout the project.Exhibition Design, Print DesignRISD 2008
